Worth The Hype
SiriusXM · 2021 · Creator
Musicians rate the career-defining firsts most people never get to have — first radio play, first sold-out crowd, first private jet — as overhyped or underhyped.
What I built
A social video franchise I created at SiriusXM. The format took the experiences that only the very successful ever have and made them relatable by asking the one question anyone can answer: did it live up to the hype? The result was a recurring interview series that got real insight out of artists without asking them the same press-tour questions they'd already answered a hundred times.
Episodes
What Did Snoop Dogg Do On His First Private Jet Ride? | Worth The Hype | SiriusXM
Metallica's First Private Jet Ride was with Ozzy Osbourne | Worth The Hype | SiriusXM
Did Lzzy Hale's Career Milestones Live Up to the Hype? | Worth The Hype | SiriusXM
Ed Sheeran Was Dissed At His First Red Carpet Event? | Worth The Hype | SiriusXM
Did Papa Roach's Career Milestones Live Up to the Hype? | Worth The Hype | SiriusXM
Did Lizzo's Career Milestones Live Up to the Hype? | Worth The Hype | SiriusXM
Did Soulja Boy's Career Live Up to the Hype? | Worth The Hype | SiriusXM
Cordae Reacts To Being Played On The Radio | Worth The Hype | SiriusXM
Were Shawn Mendes' Career Milestones Worth the Hype? | SiriusXM