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WIRED Autocomplete Interview

WIRED / Condé Nast · 2021–2024 · Showrunner

Now streaming on Netflix

Celebrities and experts answer the internet's most-searched questions about themselves.

What I inherited

WIRED Autocomplete Interview was already WIRED's biggest video franchise when I took it over in 2021 — an established format, a built-in audience, and a pipeline of A-list guests booked through WIRED's existing relationships.

What I changed

Three years as showrunner, 300+ new episodes, and not one change to the premise. What evolved was the casting: more content creators, fewer Hollywood names. It became the most-watched video franchise in Condé Nast history.

1.6B+

views

the franchise's total reach today, after three years scaling it as showrunner

Episodes

15.8M views

Tom Holland, Zendaya & Jacob Batalon Answer MORE of the Web's Most Searched Questions | WIRED

37.5M views

BTS Answer the Web's Most Searched Questions | WIRED

16.6M views

Jenna Ortega Answers the Web's Most Searched Questions | WIRED

14.4M views

Andrew Garfield Answers the Web's Most Searched Questions | WIRED

13.9M views

Sadie Sink, Noah Schnapp & Gaten Matarazzo Answer the Web's Most Searched Questions | WIRED

10M views

Robert Downey Jr. & Christopher Nolan Answer The Web's Most Searched Questions | WIRED

9.7M views

MoistCr1TiKaL Answers The Web's Most Searched Questions | WIRED

9.1M views

Outer Banks Cast Answer the Web's Most Searched Questions | WIRED

8.5M views

Emily Blunt & Dwayne Johnson Answer The Web's Most Searched Questions | WIRED

7.6M views

Daniel Radcliffe Answers MORE of the Web's Most Searched Questions | WIRED

3.4M views

TommyInnit Answers The Web's Most Searched Questions | WIRED

622K views

Casey Neistat Answers The Web's Most Searched Questions | WIRED

Watch on YouTube ▸

Format

One guest (or group) answers real autocomplete-suggested questions about themselves, in one continuous take.

Cadence
Tied to press cycles — timed to film, show, and album releases
Platform
YouTube (WIRED's owned channel) + wired.com
KPI
Views and audience retention