TOFU
WIRED Autocomplete Interview
WIRED / Condé Nast · 2021–2024 · Showrunner
Celebrities and experts answer the internet's most-searched questions about themselves.
What I inherited
Autocomplete Interview was already WIRED's biggest video franchise when I took it over in 2021 — an established format, a built-in audience, and a pipeline of A-list guests booked through WIRED's existing relationships.
What I changed
I ran it as showrunner for three years: scaling the format past 300 new episodes, keeping the premise identical while professionalizing the production cadence and guest pipeline — the discipline that turned an existing hit into the most-watched video franchise in Condé Nast history.
1B+
views
the franchise's total reach today, after three years scaling it as showrunner
Tom Holland, Zendaya & Jacob Batalon Answer MORE of the Web's Most Searched Questions | WIRED
More episodes (5 embedded)
Sadie Sink, Noah Schnapp & Gaten Matarazzo Answer the Web's Most Searched Questions | WIRED
Robert Downey Jr. & Christopher Nolan Answer The Web's Most Searched Questions | WIRED
TommyInnit Answers The Web's Most Searched Questions | WIRED
Casey Neistat Answers The Web's Most Searched Questions | WIRED
Format
One guest (or group) answers real autocomplete-suggested questions about themselves, in one continuous take.
Cadence
Tied to press cycles — timed to film, show, and album releases
Platform
YouTube (WIRED's owned channel) + wired.com
KPI
Views and audience retention
374 episodes
- — Most-watched video franchise in Condé Nast history
- — Parodied by Saturday Night Live