About

The long version

I started in a production truck logging Olympics footage for NBC, then cut documentary footage for CBS News. Every stop after that taught the same lesson a different way: a single video doesn't build anything, but a format you repeat does.

At Nickelodeon I found that out by accident, turning a street-interview series into an MTV VMAs moment. At SiriusXM I did it on purpose, building the company's first original social video franchise from a blank page. At WIRED I inherited the biggest video franchise Condé Nast ever ran, scaled it past 300 episodes, then built a second one that earned a Webby nomination.

In between, at Accrete AI, I built a marketing function from scratch for a B2B/B2G agentic AI platform — a reminder that the underlying skill was never "video," it was designing systems that compound. Now at Teachable, I'm running a slate of franchises built to do all of it at once.

Experience

08/2025 – Present
New York, NY
Brand & Content Strategy Lead
Teachable
- Own end-to-end content strategy and creative direction across video, social, blog, and newsletter — shaping brand narrative through customer and creator stories that drive reach (+126% impressions), acquisition, engagement (+56%), and conversion for a leading creator economy SaaS platform
- Spearhead original long-form video programming, developing and directing video franchises with studio shoots in NYC, LA, Miami, Austin, and Rome — turning customer stories into valuable assets across YouTube, social, web, and lifecycle, with franchise content engaging at ~5x baseline and episodes hitting 16–18% ER on LinkedIn
- Manage a four-person content team, plus freelance producers/editors, and a $120K content budget while implementing AI-powered workflows (shared prompt library, cross-role handoff pipelines) that lift production velocity without sacrificing quality
- Partner with Product, PMM, Partnerships, Growth, Sales, and CS to package B2C and B2B stories into integrated marketing campaigns tied to product launches and global expansion, and define the KPIs and measurement frameworks that tie content to pipeline and revenue
01/2024 – 08/2025
New York, NY
Content Director
Accrete AI
- Built the marketing function for an agentic AI platform from scratch, owning content strategy and go-to-market execution across B2B and B2G segments to drive brand awareness and customer acquisition
- Introduced automation across content production, analytics, SEO/AEO, and cross-functional workflows, enabling a lean team to scale efficiency and output
10/2021 – 01/2024
New York, NY
Manager, Creative Development
WIRED | Condé Nast
- Developed WIRED's content strategy, managed the highest-performing Condé Nast video franchise of all time, and created new formats for YouTube and other platforms
09/2019 – 10/2021
Los Angeles, CA
Senior Producer, Digital Content
SiriusXM
- Supported content operations across social media, blog, and newsletter for 150+ radio channels, and developed the company's first original social video franchise from concept to execution, delivering 50+ episodes with millions of views across platforms
03/2018 – 09/2019
New York, NY
Producer/Editor
Nickelodeon | Paramount
- Developed social content around iconic Nickelodeon IP, and created original social video franchises — one of which was featured at the MTV VMAs — producing episodes with millions of views across YouTube, Instagram, and Facebook
05/2017 – 03/2018
New York, NY
Assistant Editor
CBS News | Paramount
- Supported video editing for long-form documentary programming
05/2016 – 05/2017
Stamford, CT
Production Assistant
NBC Sports | NBCUniversal
- Logged live footage and coordinated video assets for Olympics broadcast coverage

Education & certificates

B.A. in Film Studies — University of Pittsburgh
B.A. in Economics — University of Pittsburgh
Marketing Analytics — The Wharton School, University of Pennsylvania
Marketing Analytics — Meta Platforms, Inc.