A decade building video franchises

I started my career logging Olympics footage for NBC Sports, then cut documentary footage for CBS News. Every stop after that taught the same lesson a different way: a single video doesn't build anything, but a format you repeat does.

At Nickelodeon I found that out by accident, turning a street-interview series into an MTV VMAs moment. At SiriusXM I did it on purpose, building the company's first original social video franchise from a blank slate. At WIRED I inherited the biggest video franchise Condé Nast ever ran, scaled it past 300 episodes, and earned a Webby nomination.

At Accrete AI, I built a content operation from scratch for a B2B/B2G agentic AI platform — a reminder that the underlying skill was never “video,” it was designing systems that compound. Now at Teachable, I'm creating and running a content ecosystem built off the back of flagship franchises.